Monthly Archives: November, 2019

ATHLETICS ONTARIO JOINS THE MOVEMENT WITH RESPECT GROUP INC., safe sport, sport, training, coaching, coach training canada


November 25th, 2019 Respect in Sport

Athletics Ontario Joins the Movement with Respect Group Inc.

November 22, 2019

TORONTO – Athletics Ontario (AO) announced today that it will become Respect Certified. Athletics Ontario has joined the movement with Respect Group, a forward-thinking organization founded by former NHLer turned victims’ rights crusader Sheldon Kennedy to deliver training to equip employees with the education and skills needed to prevent bullying, abuse, harassment and discrimination (BAHD) in the workplace.

“Programs are one thing, making them a requirement for all members of the organization is about leadership and accountability,” said Sheldon Kennedy, Co-Founder of Respect Group. “Congratulations to Athletics Ontario for moving how we treat one another from the Policy category to the Priority category!”

In our revised Membership Policy, we will be requiring that all Coaches complete the Respect Group’s program “Respect in Sport for Activity Leaders,” before completing their renewal on Trackie.

“This is another very positive step forward in Athletics Ontario’s commitment to improve governance, accountability and safety across the entire sport, and we are proud to be partnering with the Respect Group” said Dean Hustwick, President and Chair of AO.


Please learn more about, and register for, the program here:

Review the Membership policy for additional details here:


About Respect Group Inc.

Respect Group ( was incorporated on April 5th, 2004 by co-founders, Sheldon Kennedy and Wayne McNeil, to pursue their common passion: the prevention of bullying, abuse, harassment and discrimination (BAHD). Respect Group is made up of a team of over 30 talented individuals whose passion is to create a global culture of Respect. As Canada’s leading on-line provider of prevention education related to BAHD, Respect Group has certified over 1.2 million Canadians involved in sport, schools and the workplace. Respect Group is a Certified B Corporation (

Sheldon Kennedy stops by RDC to talk advocacy, self-care and openness

Sheldon Kennedy stops by RDC to talk advocacy, self-care and openness

November 21st, 2019 Respect in the Workplace

Published: Wednesday, 20 November 2019 20:09
Written by Kalisha Mendonsa



Sheldon Kennedy stopped at Red Deer College this afternoon for a fireside-chat style to his vision to eliminate bullying, abuse, harassment, and discrimination.

Hosted by RDC President Dr. Peter Nunoda, the fireside-style discussion focused on Kennedy’s advocacy work with the Respect Group, as well as his own personal experiences with overcoming and addressing trauma.

Some of the themes of Kennedy’s discussion were around encouraging bystanders to act, to create a safe place for communication and to encourage people to practice talking about their issues so that changes can be made.

“A lot of times, it’s just people saying “You know, I’m feeling off today. I don’t know what’s going on” or “Hey, I heard a couple of comments, I saw your body language, it looks like you were really impacted by that” – those are the types of conversations I think are really important,” he said.

Kennedy’s overarching goal to inspire a culture of respect is foundational to the work of the Respect Group, and his message is applicable to all workplaces, schools and sports organizations.

The work done within the Respect Group is based on advocacy, education and encouraging people to be able to have difficult conversations before critical moments of crisis. He said it’s about creating a culture where, in our businesses, our schools, or communities, people are caring about each other and are empowering each other to take a stand when they feel something is wrong.

In Central Alberta, Kennedy is known for his extensive efforts to help bring the Central Alberta Child Advocacy Centre to life.

“They’re doing great work. I’m still quite involved in getting that work done, and getting that building here. I may not be as forefront and centre as I once was, but I’m still helping behind the scenes. I think that this community continually shows up, and I think that just makes sense,” he said.

“When you look what we’re trying to do, and what they’re trying to do and what they’re doing, it just makes sense. To deal with these issues, we have to be working together. We have to take a community approach to these issues.”

The issues that Kennedy is alluding to include child abuse, sexual abuse, mental health and wellness, trauma and breaking the cycles and societal conditions that allow these issues to continue.

“Basically, the Central Alberta Child Advocacy Centre, what they’ve done is ask who are the organizations that have the legislative mandate to work in the space across our area, let’s bring them together and help them to get the best outcomes for kids – to me, it’s not rocket science.

He said having CACAC and the other agencies in our region working together is the best way to build better outcomes for children in the future. He said it comes down to leadership, and that he sees that in the work of local agencies.

“I think they’re doing a great job. I’m quite confident that the Centre of Excellence, the Child Advocacy Centre and the building will be built on the campus. I think there’s a need and there’s a will. We need the leadership and we need the data and the analytics to support the work around early intervention, prevention and integrated practice throughout the province of Alberta and across the country.”

Kennedy said he’s glad to continue to support the strong work of advocacy groups and organizations but is thankful he decided to take a bit of a step back. He said he’s focused on maintaining his health and well-being so that he can be a strong father, husband and person in his own life.

New Training For School Division Staff Will Help Build Safe And Inclusive Learning Environments

November 12th, 2019 Respect in School, Uncategorised

Today, Deputy Premier and Education Minister Gordon Wyant was joined in Regina by Respect Group Co-founder Sheldon Kennedy, to announce the new Respect in School training for teachers, school staff and volunteers.  The training, which will be available in a few weeks, is being offered at no cost to all school divisions, First Nation education authorities and independent schools.

“We are happy to partner with Respect Group to make this valuable training available to all school staff in Saskatchewan,” Wyant said.  “We understand the importance of ensuring safe and welcoming learning environments for everyone, and this training will further support the adult leaders in our schools to better understand and act on complex issues.”

The Ministry of Education is partnering with Respect Group to deliver the 90-minute online personal development training course.  The training will be available over the next two years and includes content on preventing, identifying, responding to and reporting incidents of bullying, abuse, harassment and discrimination in schools.

“We are so grateful for the leadership that Saskatchewan continues to demonstrate when it comes to the prevention of bullying, abuse, harassment and discrimination,” Kennedy said.  “Respect in School will give school leaders the confidence to step up and step in when situations arise and help create safe and respectful learning environments for all students.”

“The safety and well-being of students is always a priority for school boards,” Saskatchewan School Boards Association President Dr. Shawn Davidson said.  “School division employees and our communities work hard every day to create safe and caring environments for our students and we as school boards are welcoming of additional supports being made available.”

This training is part of the Government of Saskatchewan’s commitment to ensuring schools are safe and inclusive environments for all students and staff.


For more information, contact:

Dale Hunter
Phone: 306-787-9501
Cell: 306-529-9207

Respect Group Congratulates Our Co-Founder, Sheldon Kennedy, on his performance in this Season’s Battle of the Blades

Respect Group Congratulates Our Co-Founder, Sheldon Kennedy, on his performance in this Season’s Battle of the Blades

November 1st, 2019 General News, Press Releases


15 years ago, ex-NHLer and internationally acclaimed child advocate, Sheldon Kennedy founded Respect Group. Since that time, he has been a source of courage, passion and inspiration for everyone on our team and thousands more across Canada in his relentless pursuit to prevent bullying, abuse, harassment and discrimination.


For the past several weeks, Sheldon exchanged his hockey skates for figure skates, mastered the toe pick and competed in CBC’s Battle of the Blades with his skating partner, Kaitlyn Weaver, three-time World Ice Dance medalist.

Through their dance, they told us the story of pain, resilience, healing, hope and laughter. Together, they dazzled the viewers, impressed the judges and put their heart and soul into their performances in order to raise $100,000 for Canadian Tire Jumpstart Charities; a charity dedicated to giving families in financial need and their children a chance to participate in organized sports.

Sheldon and Kaitlyn, thank you for reminding us that pushing beyond our comfort zones can bring about the change we wish to see!

Sheldon Kennedy, Kaitlyn Weaver triumph on CBC’s Battle of the Blades

November 1st, 2019 General News, Press Releases

Pair’s win raises $100K for charity that helps kids get involved in sports, physical activities

Ice dancer Kaitlyn Weaver and retired NHLer Sheldon Kennedy have triumphed as the winning pair of CBC-TV’s Battle of the Blades.

Weaver and Kennedy were revealed as the winners of the revived competition series on Thursday’s season 5 finale, which aired live from Ryerson University’s Mattamy Athletic Centre — historic site of the former Maple Leaf Gardens — in Toronto.

With their win, the duo has raised a total of $100,000 for their chosen charity: Canadian Tire Jumpstart, a national group that provides financial assistance to kids in need so they can access sports and physical activities.

“This is a surreal experience, I had no idea what to expect going in. I came here with an open heart and an open mind, and I leave so blessed to share this experience with Sheldon — all for an incredible cause,” Weaver said in a news release. “I feel changed, I feel like a better version of myself because of him, and I’m so grateful.”

The pair beat out Weaver’s longtime ice-dance partner Andrew Poje, who was teamed up with Team Canada women’s hockey star Natalie Spooner. Placing second, Poje and Spooner raised $17,500 for each of their chosen charities —Right to Play and Fast and Female, respectively.

“This was a journey; I remember the first day, Kaitlyn and I had a conversation about how we needed to show people hope, we needed to inspire people. If you’re in a dark place, you can come out of that, and that’s what I’m so grateful for,” Kennedy said in a news release. MORE

Image credits: Insight Productions/CBC Battle Of The Blades with permission from Insight Productions and CBC


Copyright © Respect Group Inc. All rights reserved.