In 2016, Canada sent 316 athletes to the Summer Olympics. 59% of those athletes were women and they brought home 87% of the medals. Yet, girls are quitting sport in huge numbers.

In partnership with Canadian Tire Jumpstart, the Coaching Association of Canada, and the Canadian Association for the Advancement of Women in Sport, we have created the Keeping Girls in Sport program.

Why Keeping Girls in Sport?


for every boy that quits, 6 girls quit

In 2016, Canada sent 316 athletes to compete in the Summer Olympics. Of the 316 athletes:

Women sent to compete - 59%
Medals brought home by women - 87%

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Keeping Girls in Sport was created to help everyone who coaches girls, even parents, understand how girls develop physically, mentally, socially, and emotionally. When we understand how and why girls play we can help every young athlete stay in sport, reach their potential, and remain active long after the competitions end. Finally becoming the next generation of inspiring female coaches and role models.

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What Experts Have To Say

“Gender equity in sport has come a long way since I first started playing hockey, but it still has a long way to go. Coaches play a vital role in this, and continuing to educate themselves through Keeping Girls in Sport is a valuable step in levelling the playing field.”
Hayley Wickenheiser
Order of Canada Recipient and Five-Time Olympic Medallist, Ice Hockey
“My coach created a training environment conducive not only to female athletes staying, but succeeding, in sport. Had I quit as a teenager, I would have given up much more than Olympic medals. If you work with female athletes, it’s important to understand not only the barriers female athletes face, but the motivators that help us improve: that’s why I recommend that coaches take Keeping Girls in Sport.”
Rosie MacLennan
Two-time Olympic Gold Medallist, Trampoline
“Keeping Girls in Sport is a valuable resource for all coaches and teaches them how to create safe and respectful environments, which will ultimately help girls become strong leaders themselves.”
Lorraine Lafrenière
CEO Coaching Association of Canada


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