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Our Mission

Empowering people to recognize and prevent bullying, abuse, harassment and discrimination (BAHD) through interactive, online training courses.Harassment Prevention Training

Our Vision

Eliminate bullying, abuse, harassment and discrimination (BAHD) by inspiring a global culture of respect.

Canadians Respect Certified

Respect Group is a Certified B Corporation. B Corps are companies that use business as a force for good, aspiring to solve social and environmental problems. Becoming a B Corp was important to us in order to share our business values with our clients and employees so that, together, we can all be proud.

Respect Group’s Net Promoter Score is +81. The Net Promoter Score (NPS) is a metric for measuring customer satisfaction. NPS of +50 is generally deemed excellent, anything over +70 is exceptional.

Respect Group is proud to give-back +10% of our annual revenue to not-for-profit organizations across Canada.

The Respect Experience


Frequently asked questions about accessing our programs, how to log in, obtaining your certificate, or what to do in the event you witness bullying, abuse, harassment or discrimination.

Why Respect Matters

People want to be involved with organizations that demonstrate Respect. Often, Vision or Mission Statements include the word “Respect” however, few organizations have empowered and equipped ALL members of their team with the necessary tools and training to ensure a positive and psychologically safe environment.

Contact Us

Respect Group takes your privacy seriously. By submitting a request for information by email to a general or specific Respect Group email address, you are consenting to have a representative of Respect Group contact you by email.                   

About Us

Respect Group was incorporated on April 5th, 2004 by co-founders, Sheldon Kennedy and Wayne McNeil, to pursue their common passion: the prevention of bullying, abuse, harassment and discrimination (BAHD). Respect Group is made up of a team of 30 talented individuals whose passion is to create a global culture of Respect.

We have enlisted pre-eminent experts to develop a best in class curriculum and e-learning platform. Expert content and a professional online training and certification model round out Respect Group’s fully outsourced risk management behaviour-change solutions for sport, schools and the workplace.


Wayne McNeil

Wayne McNeil was Trustee and Vice-Chairman of the Rocky View School Division, volunteer President of the Sheldon Kennedy Foundation, which raised over $1.2 Million during the 1998 Cross-Canada Skate to raise awareness for the prevention of child abuse, served as Chairman of the Alberta Gymnastics Federation for six years andserved for 6 years as founding Board member of the Calgary and Area Child Advocacy Centre.

These volunteer roles and his commitment to child advocacy lead Wayne to co-found Respect Group Inc.; Canada’s first, on-line, abuse, discrimination, bullying and harassment prevention training program for community/sport organizations, schools and corporations.

Wayne has a seasoned, professional background in Information Technology and Project Management that he developed through key global positions with Bell Canada, 3Com Corporation and Computer Sciences Corporation (CSC). This strong IT expertise enabled Wayne to create a solid team and technology approach for Respect Group. Wayne was instrumental in forging an exclusive partnership with the Canadian Red Cross to combine Canada’s best abuse, bullying and harassment prevention curriculum (Respect Education) with Respect Group ‘s world-class, on-line training technology.

In 2007, Wayne was awarded the Canadian Red Cross Caring Award for his leadership in the promotion of violence and abuse prevention education.

Wayne McNeil   



Sheldon Kennedy


Sheldon Kennedy won a Memorial Cup, World Junior Gold Medal and skated for three teams in his eight-year NHL career. He is best known for his courageous decision to charge his Major Junior Hockey league coach with sexual assault for the abuse he suffered over a five year period while a teenager under his care. Through this disclosure, and the important work that Sheldon continues to do, he has become an inspiration to millions of abuse survivors around the world.


Sheldon has been instrumental in bringing governments, public and private sector partners together to work collaboratively to influence policy change and improve the way child abuse is handled. He has influenced changes in Canadian law and has taken his message to the International Olympic Committee and the US Senate.


Sheldon was Co-Founder of the Calgary Child Advocacy Centre, the first-of-its-kind in Canada, offering full wrap-around services for victims of child abuse. He is also the Co-Founder of Respect Group, which provides empowering online abuse, bullying and harassment prevention education to sport organizations, schools and the workplace.


Sheldon’s awareness contributions are many:

  • He in-line skated across Canada in 1998 to highlight the issue of child abuse and donated 100% of the proceeds ($1.2M) towards abuse prevention programs. During this skate he was presented with the keys to the cities of Ottawa, Toronto and Winnipeg.
  • His life story was made into an Award Winning TV movie.
  • In 2006 he published “Why I Didn’t Say Anything”; a riveting account of the many psychological impacts of abuse.
  • He has shared his story through countless media appearances including Oprah, ABC’s Nightline, W-5, The Fifth Estate, and was named Canada’s newsmaker of the year in 1997.
  • In 2016, Swift Current the documentary featured Sheldon’s story, providing a startling and never before seen look at recovery from childhood sexual abuse trauma.


Sheldon has received several awards for his tireless work including:

  • Honorary Doctor of Laws, University of Regina, 2018
  • Hockey Canada Order of Merit, 2018
  • Honourary Bachelor of Business Administration, SAIT, 2016
  • Honourary Bachelor of Child Studies and Child and Youth Care, Mount Royal University, 2016
  • Member of The Order of Canada, 2015
  • Member of The Order of Manitoba, 2015
  • Alberta Order of Excellence 2016
  • Honourary Doctorate of Laws, University of Calgary, 2015
  • Lincoln Alexander Outstanding Leader Award, University of Guelph, 2015
  • The David Foster Foundation Humanitarian Award, 2014
  • Calgary Citizen of the Year 2013
  • Honourary Doctorate of Laws, University of the Fraser Valley, 2012
  • Scotiabank Humanitarian Award, 2012
  • Canadian Red Cross Caring Award, 2007

Sheldon Kennedy   


What Our Clients Have To Say

University of Calgary is proud to be the first academic institution in Canada to launch the Respect in the Workplace Program.

We believe the benefits of a respectful workplace include improved team communication, enhanced organizational health, reduced absenteeism, and increased morale and productivity.

Respect in the Workplace is helping us build a stronger, more vibrant campus culture, where every member feels valued for their contributions

Dr. Elizabeth Cannon
President and Vice-Chancellor, University of Calgary

Obviously, super impressed with the program. Great to have it in such short bursts, and the app made it so convenient (I did most of it on my skytrain commute!).

The messages are varied and made to be relevant to the parents, somehow in a way that empowers them to take action. I never felt like I was being talked down to. Even having done many similar trainings, I learned new things, and felt more confident to take action.

It exceeded all my expectations, and quite honestly, it’s in my top online education programs of all time.

Kate Kloos
Manager, Coach Development, Viasport

The Respect in School program has had a lasting impression here at Moncton High School by empowering the bystander in the prevention of bullying, abuse and maltreatment.

The Respect in School program provides the user the skills to recognize, identify and report suspected abuse, bullying and maltreatment. Countless students reported and disclosed past abuse and bullying during the implementation of the program and most sought counselling for the first time.

The implementation of the Respect in School Program and sharing Sheldon Kennedy’s journey of hope and healing has been one of the most powerful things I have done in my sixteen-year teaching career.

Craig Eagles
Teacher, Moncton High School

Respect Hub

Protected: Respect Group launched free resources for teens with Kids Help Phone

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Sheldon Kennedy will receive the Order of Sport Award on Sunday October 3rd

Sheldon Kennedy will receive the Order of Sport Award on Sunday October 3rd

A special invite from Class of 2020-21 Inductee, Sheldon Kennedy, inviting you to help celebrate with him as he receives the Order of Sport Award on Sunday October 3rd!

Former NHL player, Sheldon Kennedy, took his personal experience, and used it to advocate for youth and profoundly changed the culture of sport across Canada, ensuring child safety remains a shared priority for future generations of parents, coaches, and administrators.

Make sure to tune in to the Order of Sport Awards presented by @everestcurling Sunday October 3rd to watch Sheldon Kennedy receive the Order of Sport, Canada’s highest sporting honour! #OrderofSport65

Get your FREE ticket here  : https://orderofsport.ca/tickets/




Guidelines for Handling Disclosures of Maltreatment

Guidelines for Handling Disclosures of Maltreatment

Across all levels of youth-serving organizations, activity leaders, teachers, and other adults in youth-serving roles have the responsibility to report suspected or disclosed incidents of maltreatment. Below we explore guidelines and responsibilities for reporting abuse, neglect, and other forms of maltreatment, using information adapted from our Respect in School and Respect in Sport programs. 


Responsibilities of Activity Leaders


Activity leaders who hear or suspect abuse or neglect have the responsibility to report when:


  • A young person discloses abuse, neglect, or other forms of maltreatment
  • You witness an incident of maltreatment
  • A third-party discloses that a young person is being abused or neglected
  • You suspect that a young person is experiencing abuse or neglect


Guidelines for disclosures and reporting include:


  1. Look for opportunities to speak to the young person about what is going on.

  2. Remain calm to create a safe space to discuss your concerns. Though you may be experiencing difficult emotions, do not react with shock or disbelief.

  3. Be honest, up front, and don’t make promises, especially about confidentiality. Make this known clearly by saying things like, “I can’t promise to keep this a secret because we need to keep you safe!”.

  4. Reassure the young person by saying things like, “You’ve done the right thing by telling me what’s going on. What happened is not your fault!”.

  5. Assess the need for the young person’s immediate safety.

  6. Know your role and do not attempt to provide counselling or other support beyond your capacity. Instead, include the young person in the decision-making process.

  7. Refer the young person to a parent or guardian (unless they are the alleged perpetrator), or an adult with whom they feel safe, like a relative, friend or coach.

  8. Report incidents or suspicions to child protection authorities or police.

  9. Do not confront the perpetrator.

  10. Fully complete an Incident Report and any other required organizational procedures. Your organization may have a standard form, but if not, you can use the form from our Respect in Sport for Activity Leaders program. Completing this report is especially important if there is a criminal investigation.

  11. Remember to take care of yourself and seek support if you need it. Hearing a disclosure or witnessing maltreatment may be emotionally difficult. While maintaining confidentiality, you can seek support for yourself from trusted friends, family, or the organization. 


The Organization’s Responsibility


When a young person has disclosed abuse or neglect, or you suspect maltreatment, the organization must:


  1. Assist police and/or other authorities in internal investigations.

  2. Prevent the perpetrator from having contact with the young person.

  3. Never attempt to conduct their own investigation without first consulting with Child Protection Authorities and/or police. 




Fairholm, J., (2003) Hearing the Hurt, Changing the Future, 2nd Edition – Preventing Child/Youth Maltreatment, Canadian Red Cross


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