Our Mission

Empowering people to recognize and prevent bullying, abuse, harassment and discrimination (BAHD) through interactive, online training courses.Harassment Prevention Training

Our Vision

Eliminate bullying, abuse, harassment and discrimination (BAHD) by inspiring a global culture of respect.

Canadians Respect Certified

Respect Group is a Certified B Corporation. B Corps are companies that use business as a force for good, aspiring to solve social and environmental problems. Becoming a B Corp was important to us in order to share our business values with our clients and employees so that, together, we can all be proud.

Respect Group’s Net Promoter Score is +81. The Net Promoter Score (NPS) is a metric for measuring customer satisfaction. NPS of +50 is generally deemed excellent, anything over +70 is exceptional.

Respect Group is proud to give-back +10% of our annual revenue to not-for-profit organizations across Canada.

The Respect Experience


Frequently asked questions about accessing our programs, how to log in, obtaining your certificate, or what to do in the event you witness bullying, abuse, harassment or discrimination.

Why Respect Matters

People want to be involved with organizations that demonstrate Respect. Often, Vision or Mission Statements include the word “Respect” however, few organizations have empowered and equipped ALL members of their team with the necessary tools and training to ensure a positive and psychologically safe environment.

Contact Us

Respect Group takes your privacy seriously. By submitting a request for information by email to a general or specific Respect Group email address, you are consenting to have a representative of Respect Group contact you by email.                   

About Us

Respect Group was incorporated on April 5th, 2004 by co-founders, Sheldon Kennedy and Wayne McNeil, to pursue their common passion: the prevention of bullying, abuse, harassment and discrimination (BAHD). Respect Group is made up of a team of 30 talented individuals whose passion is to create a global culture of Respect.

We have enlisted pre-eminent experts to develop a best in class curriculum and e-learning platform. Expert content and a professional online training and certification model round out Respect Group’s fully outsourced risk management behaviour-change solutions for sport, schools and the workplace.


Wayne McNeil

Wayne McNeil was Trustee and Vice-Chairman of the Rocky View School Division, volunteer President of the Sheldon Kennedy Foundation, which raised over $1.2 Million during the 1998 Cross-Canada Skate to raise awareness for the prevention of child abuse, served as Chairman of the Alberta Gymnastics Federation for six years andserved for 6 years as founding Board member of the Calgary and Area Child Advocacy Centre.

These volunteer roles and his commitment to child advocacy lead Wayne to co-found Respect Group Inc.; Canada’s first, on-line, abuse, discrimination, bullying and harassment prevention training program for community/sport organizations, schools and corporations.

Wayne has a seasoned, professional background in Information Technology and Project Management that he developed through key global positions with Bell Canada, 3Com Corporation and Computer Sciences Corporation (CSC). This strong IT expertise enabled Wayne to create a solid team and technology approach for Respect Group. Wayne was instrumental in forging an exclusive partnership with the Canadian Red Cross to combine Canada’s best abuse, bullying and harassment prevention curriculum (Respect Education) with Respect Group ‘s world-class, on-line training technology.

In 2007, Wayne was awarded the Canadian Red Cross Caring Award for his leadership in the promotion of violence and abuse prevention education.

Wayne McNeil   



Sheldon Kennedy


Sheldon Kennedy won a Memorial Cup, World Junior Gold Medal and skated for three teams in his eight-year NHL career. He is best known for his courageous decision to charge his Major Junior Hockey league coach with sexual assault for the abuse he suffered over a five year period while a teenager under his care. Through this disclosure, and the important work that Sheldon continues to do, he has become an inspiration to millions of abuse survivors around the world.


Sheldon has been instrumental in bringing governments, public and private sector partners together to work collaboratively to influence policy change and improve the way child abuse is handled. He has influenced changes in Canadian law and has taken his message to the International Olympic Committee and the US Senate.


Sheldon was Co-Founder of the Calgary Child Advocacy Centre, the first-of-its-kind in Canada, offering full wrap-around services for victims of child abuse. He is also the Co-Founder of Respect Group, which provides empowering online abuse, bullying and harassment prevention education to sport organizations, schools and the workplace.


Sheldon’s awareness contributions are many:

  • He in-line skated across Canada in 1998 to highlight the issue of child abuse and donated 100% of the proceeds ($1.2M) towards abuse prevention programs. During this skate he was presented with the keys to the cities of Ottawa, Toronto and Winnipeg.
  • His life story was made into an Award Winning TV movie.
  • In 2006 he published “Why I Didn’t Say Anything”; a riveting account of the many psychological impacts of abuse.
  • He has shared his story through countless media appearances including Oprah, ABC’s Nightline, W-5, The Fifth Estate, and was named Canada’s newsmaker of the year in 1997.
  • In 2016, Swift Current the documentary featured Sheldon’s story, providing a startling and never before seen look at recovery from childhood sexual abuse trauma.


Sheldon has received several awards for his tireless work including:

  • Honorary Doctor of Laws, University of Regina, 2018
  • Hockey Canada Order of Merit, 2018
  • Honourary Bachelor of Business Administration, SAIT, 2016
  • Honourary Bachelor of Child Studies and Child and Youth Care, Mount Royal University, 2016
  • Member of The Order of Canada, 2015
  • Member of The Order of Manitoba, 2015
  • Alberta Order of Excellence 2016
  • Honourary Doctorate of Laws, University of Calgary, 2015
  • Lincoln Alexander Outstanding Leader Award, University of Guelph, 2015
  • The David Foster Foundation Humanitarian Award, 2014
  • Calgary Citizen of the Year 2013
  • Honourary Doctorate of Laws, University of the Fraser Valley, 2012
  • Scotiabank Humanitarian Award, 2012
  • Canadian Red Cross Caring Award, 2007

Sheldon Kennedy   


What Our Clients Have To Say

University of Calgary is proud to be the first academic institution in Canada to launch the Respect in the Workplace Program.

We believe the benefits of a respectful workplace include improved team communication, enhanced organizational health, reduced absenteeism, and increased morale and productivity.

Respect in the Workplace is helping us build a stronger, more vibrant campus culture, where every member feels valued for their contributions

Dr. Elizabeth Cannon
President and Vice-Chancellor, University of Calgary

Obviously, super impressed with the program. Great to have it in such short bursts, and the app made it so convenient (I did most of it on my skytrain commute!).

The messages are varied and made to be relevant to the parents, somehow in a way that empowers them to take action. I never felt like I was being talked down to. Even having done many similar trainings, I learned new things, and felt more confident to take action.

It exceeded all my expectations, and quite honestly, it’s in my top online education programs of all time.

Kate Kloos
Manager, Coach Development, Viasport

The Respect in School program has had a lasting impression here at Moncton High School by empowering the bystander in the prevention of bullying, abuse and maltreatment.

The Respect in School program provides the user the skills to recognize, identify and report suspected abuse, bullying and maltreatment. Countless students reported and disclosed past abuse and bullying during the implementation of the program and most sought counselling for the first time.

The implementation of the Respect in School Program and sharing Sheldon Kennedy’s journey of hope and healing has been one of the most powerful things I have done in my sixteen-year teaching career.

Craig Eagles
Teacher, Moncton High School

Respect Hub

Jumpstart State of Sport Report

Jumpstart State of Sport Report

Highlights: Jumpstart State of Sport Report


In March 2021, Jumpstart released the Jumpstart State of Sport Report, highlighting important findings from research conducted in partnership with Ipsos that focused on the impacts of COVID-19 on Canadian youth sport and recreation (Canadian Tire Jumpstart Charities, 2021). 


Two surveys were conducted to explore these impacts: the first among parents of children ages 4-17, to understand the mental and physical impact of loss of access to sport and play on children and youth; and the second among sport organizations, to explore the pandemic’s impact on programming and ability to continue operating (Canadian Tire Jumpstart Charities, 2021). 


Three key takeaways from this research include:

  • Canadian recreational sport infrastructure is suffering: The financial impacts of the pandemic have severely impacted sport organizations, with one-third bankrupt or facing bankruptcy, and 3 in 10 organizations closing temporarily or indefinitely (Canadian Tire Jumpstart Charities, 2021).

  • Impacts on Canadian youth are severe: Youth, particularly those whose recreational and sport activities have been impacted, are facing significant mental and physical health impacts. 64% of parents report that their children are finding it hard to reduce stress and anxiety, and 69% say that their kids are showing signs of being less physically fit (Canadian Tire Jumpstart Charities, 2021).

  • Returning to ‘normal’ will be a long-term challenge in sport: More than 75% of all sport organizations believe it will take longer than 6 months for the recreational sport-sector to return to a version of ‘normal’ (Canadian Tire Jumpstart Charities, 2021). 


Importantly, along with these key takeaways, 87% of parents say that their kids are very much looking forward to returning to sports and recreational activities (Canadian Tire Jumpstart Charities, 2021). To support this return to play, Jumpstart has established the Sport Relief Fund, designed to balance recovery and renewal while focusing on dismantling the systemic barriers preventing sport participation for Canadian children and youth of all backgrounds and abilities (Canadian Tire Jumpstart Charities, 2021). In 2020, this fund supported nearly 700 organizations and benefitted over 70,000 Canadian youth, and stands to benefit many more following a $12 million investment from the Canadian Tire Corporation in February 2021. You can learn more about the Jumpstart Sport Relief Fund and the State of Sport Report here


Reference: Canadian Tire Jumpstart Charities, Jumpstart State of Sport Report, (March 2021).

Systemic Racism, Unconscious Bias & Microaggressions

Systemic Racism, Unconscious Bias & Microaggressions

When discussing diversity and inclusion, it is important to have a shared understanding of the common terms used to discuss the sources and mechanisms of discrimination. At Respect Group, we recognize that these terms can be complex, and have recently updated our Workplace, School, and Sport programs to explicitly discuss these concepts and their impacts across different contexts. To better educate yourself and your organization on how to actively promote diversity and inclusion, it is important to understand the differences between systemic racism, unconscious bias, and microaggressions, and the overarching role that intersectionality plays within each of these concepts. 


Systemic Racism


Systemic racism is defined as, “Organizational culture, policies, directives, practices or procedures that exclude, displace, or marginalize some racialized groups and/or create unfair barriers for them to access valuable benefits and opportunities” (Government of Ontario, 2020). This is enacted through institutional biases that are built into the culture, policies, practices and procedures of organizations and systems, privileging the interests and opportunities of dominant groups while disadvantaging marginalized groups (Government of Ontario, 2020). 


Systemic racism can be found in all major institutions, from governments and schools to public and private companies and religious organizations. It is important to note that systemic racism differs from racial bias in that these policies and procedures often appear neutral and may not be intended to disadvantage members of marginalized groups, but in practice, have the effect of doing so. 


Unconscious Bias


According to Catalyst (2019), unconscious bias is, “An association or attitude about a person or social group that, while not plainly expressed, operates beyond our control and awareness, informs our perceptions, and can influence our decision-making and behaviour.” Unconscious biases are pervasive, powerful predictors of behaviour, even if they don’t match conscious attitudes or opinions (Catalyst, 2014). Unconscious biases impact actions large and small, but are more likely to be observed when conscious controls over decision-making are lowered and factors such as stress, distraction, relaxation, or competition impact one’s control over conscious behaviours (Catalyst, 2014).  


It’s important to recognize that everyone has unconscious biases within our worldviews, affecting our actions across different areas of our lives that we may not be aware of, but are perceived by others (Catalyst, 2019). These biases often reflect internalized societal messages and norms, which are influenced and/or created by systemic racism, misogyny, and other common stereotypes and prejudices. Unconscious biases can create many barriers at both organizational and individual levels, working against inclusion, performance, engagement, and innovation (Catalyst, 2019). Given the nature of unconscious biases, we cannot completely eliminate them, but we can develop strategies and skills to override these biases and mitigate their impacts (Catalyst, 2019). 




Racial microaggressions are a form of discrimination that is brief and commonplace; occurring daily; and can be verbal or nonverbal (Sue et al., 2007). There are three common forms of microaggressions: microassaults, microinsults, and microinvalidations (Sue et al., 2007). 


Microassaults are explicitly derogatory verbal or nonverbal attacks on one’s race, where the perpetrator aims to hurt or harm the victim through name-calling, avoidant behaviour, or discriminatory actions (Sue et al., 2007). One example of this may be using outdated and offensive terms to refer to Black or Indigenous peoples (Sue et al., 2007). Microassaults are usually both conscious and deliberate, and often occur in relatively ‘private’ contexts, where the perpetrator can maintain some degree of anonymity (Sue et al., 2007). 


Microinsults are subtle, rude and insensitive comments or actions that demean a person’s racial heritage or identity (Sue et al., 2007). Microinsults may seem harmless to the perpetrator, but hold a deeper, more painful meaning for the victim (Sue et al., 2007). One example of this may be not taking the time to learn the proper pronunciation of a co-worker’s name because it is unfamiliar, and consistently mispronouncing or avoiding using their name (Montañez, 2020). These types of statements and actions may not necessarily be aggressive , but the context in which they occur and the impact on victims determines whether a comment or action is a microinsult (Sue et al., 2007).


Microinvalidations are comments or actions that exclude, ignore, or invalidate the thoughts, feelings, or reality of a person of colour (Sue et al., 2007). Examples may include asking a person of colour where they are from ‘originally’, or where they are ‘really’ from (Sue et al., 2007). 


The daily experience of microaggressions is incredibly harmful, both for the individuals experiencing them and for organizations as a whole (Sue et al., 2007). Though the emotional tax of experiencing microaggressions can be felt in a wide variety of context, more information on the high emotional tax of experiencing racism, sexism, and other forms of discrimination in the workplace can be found here




Lastly, it is important to consider the role that intersectionality plays in impacting the experiences of individuals and organizations. Coined by scholar and advocate Kimberlé Crenshaw (1989), the term intersectionality refers to the ways in which the intersecting and overlapping identities of individuals impacts their lives based on their social location, which includes (but is not limited to) one’s race, gender, sexual orientation, socioeconomic status, religion, age, ability, and citizenship. Intersectionality is both a concept and a tool that can be used to reflect on how the policies and procedures of a system or organization impact individuals with intersecting identities, who may be experiencing multiple, layered forms of oppression and discrimination (Crenshaw, 1989). 


The resources below provide more information on systemic racism, unconscious bias, and microaggressions specific to schools, sports organizations, and workplaces. 


Resources for Schools

  • Talking About Race & Privilege: Lesson Plan for Middle & High School Students 
  • From Early Childhood Educators through to College/University

Resources for Sports Organizations



Resources for Workplaces




Catalyst. (2019, December 12). Understanding unconscious bias: Ask Catalyst Express. Retrieved from https://www.catalyst.org/research/unconscious-bias-resources/  


Catalyst. (2014, December 11). What is Unconscious Bias? Retrieved from https://www.catalyst.org/research/infographic-what-is-unconscious-bias/  


Crenshaw, K. (1989). Demarginalizing the intersection of race and sex: A black feminist critique of antidiscrimination doctrine, feminist theory and antiracist politics. u. Chi. Legal f., 139.


Government of Ontario. Glossary. (2020, February 29). Retrieved 

from https://www.ontario.ca/document/data-standards-identification-and-monitoring-systemic-racism/glossary


Montañez, R. (2020, June 11). 10 microaggressions and 5 microinvalidations women of colour are tired of, are you guilty? Forbes. Retrieved from https://www.forbes.com/sites/rachelmontanez/2020/06/11/10-microinsults-and-5-microinvalidations-women-of-color-are-tired-of-are-you-guilty/?sh=7b9ef35f6ea8 


Sue, D. W., Capodilupo, C. M., Torino, G. C., Bucceri, J. M., Holder, A., Nadal, K. L., & Esquilin, M. (2007). Racial microaggressions in everyday life: implications for clinical practice. American psychologist, 62(4), 271.

Bill C-65: Prevention is the Key to Success

Bill C-65: Prevention is the Key to Success

Bill C-65: Prevention is the Key to Success


 On January 1, 2021, the federal government’s new Workplace Harassment and Violence Prevention Regulations came into effect, along with federal harassment and violence prevention legislation under Bill C-65 (Anandan et al., 2020). The new legislation and regulations pertain to federally-regulated employees and alter the existing anti-harassment and violence framework within the Canadian Labour Code (Anandan et al., 2020). Employers covered by this legislation include those in the federally-regulated public sector, private sector employers engaged in federal work or endeavours, and federal Crown corporations (Anandan et al., 2020). The three core pillars of this anti-harassment and violence in the workplace legislation focus on prevention, response, and support.


The prevention pillar of Bill C-65 and the Regulations address the need for policies, procedures and preventative measures to be implemented by all federally-regulated employers (Anandan et al., 2020). Along with an ‘applicable partner’, identified as an employer’s health and safety committee or representative, the employer is responsible for assessing internal and external risk factors contributing to harassment and violence in the workplace and, within 6 months, developing and executing a plan to implement preventative measures (Anandan et al., 2020). 


The employer and the applicable partner must also jointly develop and implement a workplace violence and prevention policy for all employees (Anandan et al., 2020). Training is a key element of this policy and employers are required to outline and describe the specific workplace harassment and violence training that will be provided to employees (Anandan et al., 2020). Both the preventative measures implementation plan and the workplace harassment violence and prevention policy must be reviewed and updated (as needed) every 3 years (Anandan et al., 2020). 


The Respect in the Workplace program, updated and relaunched in 2019, fulfills and goes beyond the training requirements of Bill-65 and the Regulations. Grounded in a focus on culture change versus check-box compliance, our program helps these policies and training requirements become actionable, while maintaining the safety of the learner. Respect in the Workplace training provides baseline prevention, but also: 


  • Foundational education on bullying, abuse, harassment, and discrimination, known as BAHD behaviours
  • Standards for physical and psychological safety in the workplace
  • Plus actionable tools for both employers and employees to prevent and address maltreatment in the workplace, including a risk management section with information on provincial and federal compliance

In addition, our program was updated in September 2020 to expand upon and explore the important issues of systemic racism, microaggressions, and unconscious bias. 


We encourage employers to see the requirements of Bill C-65 as an opportunity to be leaders in their field and to show their employees that they care by creating and committing to a culture of respect. For more information, please see these additional resources below:





Anandan, N., O’Ferrall, K., and Hanson, J. (2020, July 21). Part 1 of 2: Less than 6 months for employers to prepare for the new federal regulations on workplace harassment and violence – changes effective January 1, 2021. Osler. Retrieved from https://www.osler.com/en/blogs/risk/july-2020/part-1-of-2-less-than-6-months-for-employers-to-prepare-for-the-new-federal-regulations-on-workplac 



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