Respect in Sport for Officials Logo

Our Mission

Empowering people to recognize and prevent bullying, abuse, harassment and discrimination (BAHD) through interactive, online training courses.Harassment Prevention Training

Our Vision

Eliminate bullying, abuse, harassment and discrimination (BAHD) by inspiring a global culture of respect.

Canadians Respect Certified

Respect Group is a Certified B Corporation. B Corps are companies that use business as a force for good, aspiring to solve social and environmental problems. Becoming a B Corp was important to us in order to share our business values with our clients and employees so that, together, we can all be proud.

Respect Group’s Net Promoter Score is +81. The Net Promoter Score (NPS) is a metric for measuring customer satisfaction. NPS of +50 is generally deemed excellent, anything over +70 is exceptional.

Respect Group is proud to give-back +10% of our annual revenue to not-for-profit organizations across Canada.

The Respect Experience


Frequently asked questions about accessing our programs, how to log in, obtaining your certificate, or what to do in the event you witness bullying, abuse, harassment or discrimination.

Why Respect Matters

People want to be involved with organizations that demonstrate Respect. Often, Vision or Mission Statements include the word “Respect” however, few organizations have empowered and equipped ALL members of their team with the necessary tools and training to ensure a positive and psychologically safe environment.

Contact Us

Respect Group takes your privacy seriously. By submitting a request for information by email to a general or specific Respect Group email address, you are consenting to have a representative of Respect Group contact you by email.                   

About Us

Respect Group was incorporated on April 5th, 2004 by co-founders, Sheldon Kennedy and Wayne McNeil, to pursue their common passion: the prevention of bullying, abuse, harassment and discrimination (BAHD). Respect Group is made up of a team of 30 talented individuals whose passion is to create a global culture of Respect.

We have enlisted pre-eminent experts to develop a best in class curriculum and e-learning platform. Expert content and a professional online training and certification model round out Respect Group’s fully outsourced risk management behaviour-change solutions for sport, schools and the workplace.


Wayne McNeil

Wayne McNeil was Trustee and Vice-Chairman of the Rocky View School Division, volunteer President of the Sheldon Kennedy Foundation, which raised over $1.2 Million during the 1998 Cross-Canada Skate to raise awareness for the prevention of child abuse, served as Chairman of the Alberta Gymnastics Federation for six years andserved for 6 years as founding Board member of the Calgary and Area Child Advocacy Centre.

These volunteer roles and his commitment to child advocacy lead Wayne to co-found Respect Group Inc.; Canada’s first, on-line, abuse, discrimination, bullying and harassment prevention training program for community/sport organizations, schools and corporations.

Wayne has a seasoned, professional background in Information Technology and Project Management that he developed through key global positions with Bell Canada, 3Com Corporation and Computer Sciences Corporation (CSC). This strong IT expertise enabled Wayne to create a solid team and technology approach for Respect Group. Wayne was instrumental in forging an exclusive partnership with the Canadian Red Cross to combine Canada’s best abuse, bullying and harassment prevention curriculum (Respect Education) with Respect Group ‘s world-class, on-line training technology.

In 2007, Wayne was awarded the Canadian Red Cross Caring Award for his leadership in the promotion of violence and abuse prevention education.

Wayne McNeil   



Sheldon Kennedy


Sheldon Kennedy won a Memorial Cup, World Junior Gold Medal and skated for three teams in his eight-year NHL career. He is best known for his courageous decision to charge his Major Junior Hockey league coach with sexual assault for the abuse he suffered over a five year period while a teenager under his care. Through this disclosure, and the important work that Sheldon continues to do, he has become an inspiration to millions of abuse survivors around the world.


Sheldon has been instrumental in bringing governments, public and private sector partners together to work collaboratively to influence policy change and improve the way child abuse is handled. He has influenced changes in Canadian law and has taken his message to the International Olympic Committee and the US Senate.


Sheldon was Co-Founder of the Calgary Child Advocacy Centre, the first-of-its-kind in Canada, offering full wrap-around services for victims of child abuse. He is also the Co-Founder of Respect Group, which provides empowering online abuse, bullying and harassment prevention education to sport organizations, schools and the workplace.


Sheldon’s awareness contributions are many:

  • He in-line skated across Canada in 1998 to highlight the issue of child abuse and donated 100% of the proceeds ($1.2M) towards abuse prevention programs. During this skate he was presented with the keys to the cities of Ottawa, Toronto and Winnipeg.
  • His life story was made into an Award Winning TV movie.
  • In 2006 he published “Why I Didn’t Say Anything”; a riveting account of the many psychological impacts of abuse.
  • He has shared his story through countless media appearances including Oprah, ABC’s Nightline, W-5, The Fifth Estate, and was named Canada’s newsmaker of the year in 1997.
  • In 2016, Swift Current the documentary featured Sheldon’s story, providing a startling and never before seen look at recovery from childhood sexual abuse trauma.


Sheldon has received several awards for his tireless work including:

  • Order of Sport Award, 2020
  • Hall of Fame Inductee, 2020
  • Olds College Honorary Degree, 2020
  • Order of Hockey in Canada, 2020
  • Recipient of WHL Governors Award, 2020
  • Honorary Doctor of Laws, University of Regina, 2018
  • Hockey Canada Order of Merit, 2018
  • Honourary Bachelor of Business Administration, SAIT, 2016
  • Honourary Bachelor of Child Studies and Child and Youth Care, Mount Royal University, 2016
  • Member of The Order of Canada, 2015
  • Member of The Order of Manitoba, 2015
  • Alberta Order of Excellence 2016
  • Honourary Doctorate of Laws, University of Calgary, 2015
  • Lincoln Alexander Outstanding Leader Award, University of Guelph, 2015
  • The David Foster Foundation Humanitarian Award, 2014
  • Calgary Citizen of the Year 2013
  • Honourary Doctorate of Laws, University of the Fraser Valley, 2012
  • Scotiabank Humanitarian Award, 2012
  • Canadian Red Cross Caring Award, 2007

Sheldon Kennedy   


What Our Clients Have To Say

University of Calgary is proud to be the first academic institution in Canada to launch the Respect in the Workplace Program.

We believe the benefits of a respectful workplace include improved team communication, enhanced organizational health, reduced absenteeism, and increased morale and productivity.

Respect in the Workplace is helping us build a stronger, more vibrant campus culture, where every member feels valued for their contributions

Dr. Elizabeth Cannon
President and Vice-Chancellor, University of Calgary

Obviously, super impressed with the program. Great to have it in such short bursts, and the app made it so convenient (I did most of it on my skytrain commute!).

The messages are varied and made to be relevant to the parents, somehow in a way that empowers them to take action. I never felt like I was being talked down to. Even having done many similar trainings, I learned new things, and felt more confident to take action.

It exceeded all my expectations, and quite honestly, it’s in my top online education programs of all time.

Kate Kloos
Manager, Coach Development, Viasport

The Respect in School program has had a lasting impression here at Moncton High School by empowering the bystander in the prevention of bullying, abuse and maltreatment.

The Respect in School program provides the user the skills to recognize, identify and report suspected abuse, bullying and maltreatment. Countless students reported and disclosed past abuse and bullying during the implementation of the program and most sought counselling for the first time.

The implementation of the Respect in School Program and sharing Sheldon Kennedy’s journey of hope and healing has been one of the most powerful things I have done in my sixteen-year teaching career.

Craig Eagles
Teacher, Moncton High School

Respect Hub

Statement on the Chicago Black Hawks Sexual Assault Scandal

Statement on the Chicago Black Hawks Sexual Assault Scandal

“On behalf of myself and Respect Group we would like to make a formal statement in response to the Chicago Black Hawks sexual assault scandal. First and foremost, our greatest concern is for the individuals, negatively impacted by non-action. To us, this appears to be a systemic issue and can only be addressed by having EVERYONE on the same page. All stakeholders need education and the confidence to be “empowered bystanders” regardless of their role, all employees (not just players) need a safe and anonymous “whistleblower line” where they can report issues without fear of reprisal and victims need compassion and access to any supports they need. This is not new and has been our goal for the past 25 years, to build a sport culture, from grassroots on up, that puts the well-being and psychological safety of players ahead of winning.    “

The Pandemic and its effects on Girls in Sport

The Pandemic and its effects on Girls in Sport

To acknowledge the International Day of the Girl, we decided to take a closer look at the impact the pandemic has had on girls in sport and how we can take action, now, to keep them engaged.

The Pandemic Impact on Girls in Sport Report by Canadian Women & Sport

“The Pandemic Impact on Girls in Sport Report, which collected data from over 5,000 Canadian families, shows that 1 in 4 girls are not committed to returning to sport. If we don’t act now to counter this trend, we might realize a new normal of over 350,000 girls sitting on the sidelines in the post-COVID-19 world.”

Source: https://womenandsport.ca/resources/research-insights/the-pandemic-impact-on-girls-in-sport/

You can download the full report by clicking here.

Interview with CBC: Pandemic slows girls’ participation in sport

“Physical activity levels have plummeted during the pandemic. For every boy that stops participating in sport, it is predicted that 4 girls will call it quits. But research offers tips on how to keep girls engaged and active for longer. Faith Fundal spoke to Wayne McNeil with Respect Group, an organization that developed a program designed to keep girls in sport.”

Source: https://www.cbc.ca/listen/live-radio/1-111-up-to-speed/clip/15867398-pandemic-slows-girls-participation-sport

You can listen to the full interview with our co-founder by clicking here.

The Keeping Girls in Sport program

The Keeping Girls in Sport program was created to address the challenge of high dropout rates amongst girls from sport during adolescence, aiming to give coaches and youth leaders the tools to understand and address the barriers to girls’ continued participation in sport.

We know that sport and physical activity have powerful impacts on our mental, physical, emotional, and social health, yet, even with all the positive benefits of being active girls and women are becoming less active and leaving sport.

It’s frustrating, but there are many reasons girls leave sport. Too many competing demands for their time between work and family, financial pressures, social pressure girls feel from comparing themselves to unrealistic media images, expectations of femininity, and the list goes on.

The Keeping Girls in Sport program examines these pressures, and suggests proactive ways to keep girls engaged, and excited about participating in sport and physical activity. It provides insights from girls, in their own voices, about the influence sport has in their lives. By empowering girls and helping them see themselves in a more positive light, as both capable athletes and dynamic individuals, we set them up for success. Whether they participate simply for fun and recreation, reach levels of elite competition, or grow up to be coaches and leaders themselves, that influence carries over into every aspect of a girl’s life.

So, if you coach, lead, or mentor a girl, this program is for you. It’s about reflecting on who you are as a leader, how you lead, and how you can support every girl who participates. While coaching girls and boys is largely the same, there are some unique differences that we need to consider so we can create the best possible sport environment for girls and women.

If you want to know more about the program, click here. If you would like your organization to take the program, please contact us at: sales@respectgroupinc.com


Respect Group launched free resources for teens with Kids Help Phone

Respect Group launched free resources for teens with Kids Help Phone

We are proud to announce that we recently launched new free resources for teens in collaboration with Kids Help Phone.

Respect Group was recently commissioned by the Ontario Ministry of Education to create some critical tools to assist youth (14 and up) with the many mental health issues they face as they return to school, sport and activity during this unprecedented time. As we all know, mental health is of utmost importance, perhaps now, more than ever. Through close collaboration with our friends at Kids Help Phone we have created these free Mental Health Chats.

Respect Group was contracted to design and produce approximately 30 minutes of dynamic multimedia/video content to address some of the most common and significant mental health issues faced by teens (ages 14-17) today.

During our content research we sought out the foremost subject matter experts in the field of teen mental health in Canada and aligned with Kids Help Phone, who loved what we were doing and agreed to host all 4 videos on the Kids Help Phone website upon completion.

Our team decided that the best way to approach teens with this relatively heavy subject matter would be to replicate a group chat experience, in which a group of fictitious friends tackle these issues together on a fictional-yet-familiar social platform, using all of the communication modes they’re familiar with: text messaging, selfie video, gifs, photography, audio FX, and music.

We produced 4 “Chat” videos available through Kids Help Phone and here:

Tech tip: if possible, we recommend viewing these videos on a mobile device or tablet so you feel like you’re part of the group chat.

1. Mental Health Chat: Ever Get the Feeling of Something Being Off?


2. Self-Image Comparison Chat: This is Real, That’s Not


3. Anxiety & Stress Chat: Your Basic 2-headed Monster


4. Difficult Convo Chat: Don’t Really Want To, But Need To


We launched all 4 Chats on Aug. 30, 2021 on the Kids Help Phone website. Being so well received by both our client, Ontario Education, and our collaborating host, Kids Help Phone, we’re extremely proud of the end result and we hope that these resources will help many teens.